On April 29, a significant event for Armenia’s investment sector took place in Yerevan: the investment company “Armbrok,” with over 30 years of history, introduced its new brand: ROQ Capital. The official rebranding event brought together around 300 partners, clients and guests, marking an important milestone in the company’s evolution.
Text Photo : ROQ Capital
Over the years, “Armbrok” has established itself as a reliable, long-term partner with a strong client base and a leading position in Armenia’s securities market. This legacy of trust and accumulated expertise has become the foundation for the company’s next phase—a large-scale transformation driven by changing market dynamics and global trends.
“In today’s rapidly evolving financial landscape, standing still is not an option,” said Aram Kaifajyan, CEO of ROQ Capital. “We are not just adapting to change, we aim to be among those shaping it. This transformation reflects our ambition to become a more modern, accessible and global partner for our clients.”
As financial markets become increasingly technology-driven, open and fast-paced, the company recognized the need to evolve. The transformation is built around a clear vision—expanding into new markets while preserving the deep expertise and trust developed within Armenia.
The new brand—ROQ Capital—symbolizes strength, stability and new opportunities for capital growth. While the company’s core identity remains intact, with red as the primary color and the iconic bull symbol still present, the overall visual language has been redesigned to reflect a more dynamic, modern, and internationally aligned brand.
Changes have also extended to the company’s broader ecosystem.“Armbrok” ecosystem member, “Glocal” CJSC, has been rebranded as ROQ Funds, taking on a dedicated role in fund management and further strengthening the group’s asset management capabilities.
Alongside the rebranding, the company introduced several key developments. The new, modern website, roqcapital.am, offers comprehensive information about services, market opportunities and industry updates.
In addition, ROQ Capital is preparing to launch its new ROQ Markets investment application. Designed with a user-first approach, the app will enable clients to open investment accounts within minutes and gain seamless access to international financial markets. Equipped with advanced artificial intelligence tools and multiple integrations, it will provide faster processes, real-time market insights and enhanced decision-making capabilities.
Under its new identity, ROQ Capital continues to build on its strong foundation, combining experience, innovation and strategic vision to create long-term value for both Armenian and international investors.
To learn more about ROQ Capital, its services, and upcoming digital solutions, visit roqcapital.am.
