August 14-15 will be the coolest days of the Yerevan summer. This time "EventТoura", the company, that organized the Yerevan Wine Days, brings us the Beer and Food Pairing Days.
Text : Margarit Mirzoyan
HEIGHT - 286
This event dedicated to brewing is the first in Armenia, and it will be held on Zakyan Street (in the area between Khorenatsi and Grigor Lusavorich streets).The length of the street is about 286 meters, and the width is 17. Two years ago the company organized a pilot event on this street, and it turned out that Zakyan is very suitable for a street event of a festival format: It is wide enough, the flow of cars is light, and there are options for further expansion.
BEERFUL
Naturally, the main product is beer, and the main heroes of the day are the local brewers.
11 breweries will participate, presenting a total of 30 beer types. There will also be 14 food providers. In other words, you will not stay hungry and thirsty.
FRENCH AND YEREVANIAN
What Yerevanian event without typical Yerevanian songs performed by the most prominent local bands and DJs?There is another interesting point in the cultural program of the event: there will be a play zone in the area, where the visitors will have a chance to train their muscles while playing the famous French Petanque game.
LEATHER IN THE CASE
As during the Yerevan Wine Days, you have to buy a special package, which this time includes a beer glass, a handmade leather case and ten coupons for beer tasting. By the way, the leather c packages were made by refugee Artsakh women. There is no pre-sale, the packages will be available only on the spot. The entrance is free for everyone, but no beer without the coupons (try not to forget).
The price of the package is 5000 AMD, but it will also be possible to purchase the coupons separately. The price of five coupons is 1000 AMD.
According to the organizers, the tourists loved the format of these packages since Yerevan Wine Days, as the cup and the case remind them of their trip later on.
HELPING EACH OTHER
The organizers have also decided to provide pavilions to charitable organizations engaged in the healthcare or education of servicemen. At the moment, the participation of only one such initiative is confirmed, however the organizations can apply up until the last moment and they will definitely receive a spot. Another pavilion will be allocated to the FestivAr Association of the Armenian festivals, where member festivals will be presented to the visitors. A little further on, in one of the pavilions you will have the opportunity to get acquainted with the "Local Business Connect" initiative of “EventТoura”. It operates in Tavush, Lori, Shirak marzes, has the nature of online conferences, and gives the participants from the regions an opportunity to present their tourism products and services.
IT IS IMPORTANT
Finally, why is this important? In recent years, Armenia has become more popular as a tourism location and such initiatives only contribute to this trend. In addition, tourism is a priority sector for the country, therefore, such tourism events also contribute to the economic development of the country. In other words, the goal is one - to make Armenia one of the most popular tourism destinations. The organizers are sure that it is crucially important for a small country like ours.
