How one lifestyle group of companies is quietly transforming Yerevan—starting with the newly opened Rien‑à‑Porter
A New Kind of Influence
In a city where growth is often measured in square meters and skyline shifts, Maison Marom is cultivating a different kind of infrastructure—one made not of steel and concrete, but of story, space, and sensibility.
As a lifestyle group of companies, Maison Marom is redefining what it means to build in Yerevan. Their work spans fashion, gastronomy, and cultural heritage—not as separate domains, but as an interwoven strategy to transform and enrich daily life. Where others see storefronts or venues, Maison Marom sees platforms for transformation.
This philosophy of ecosystem building—where every space is part of a larger cultural rhythm—is what makes their influence so profound and so quiet. One project doesn’t just succeed; it enriches the city’s collective pulse.
And nowhere is this more evident than in their latest creation: Rien‑à‑Porter.
From Concept to Cornerstone: The Birth of Rien‑à‑Porter
Nestled into 35 Pushkin Street in central Yerevan, Rien‑à‑Porter is a sensory manifesto. The newly opened space tells a story before a single garment is touched or a coffee is poured.
The name—a clever play on the French phrase rien à porter ("nothing to wear")—sets the tone for a place that blends curated fashion with cultural intention. Part boutique, part café, featuring signature sweets like chef-crafted Melonpan, made exclusively for the space.
The Maison Marom Philosophy in Action
Founded by Mareta Gevorkyan and Olga Medelyan, Maison Marom is a company built around a radical idea—that modern business can be a cultural act.
Their approach goes beyond traditional entrepreneurship. With each initiative, they aim to embed design thinking into everyday life. Whether it’s through restoring different spaces or reimagining how a boutique can function, their projects seek to elevate form and function into feeling.
Rien‑à‑Porter exemplifies this. It’s a curated environment where fashion, food, and atmosphere converse. It doesn’t simply serve; it stages a mood. And in doing so, it proposes a new cultural model for how Armenians—and guests—experience lifestyle spaces.
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Beauty is not a product—it’s a perspective
In this way, Maison Marom isn’t just opening retail spaces—it’s opening channels. Their model reflects a deeper cultural ambition: to create environments that allow for the rediscovery of presence, attention, and creative community.
“Beauty is not a product—it’s a perspective,” says the philosophy behind their approach. Through its various initiatives, Maison Marom contributes to Yerevan’s cultural and social scene with spaces that blend aesthetic curation and daily experience.
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Stay up to date with Maison Marom’s latest projects and initiatives by following the official channels:
Maison Marom Group of Companies
Rien-à-Porter Lifestyle Concept
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