Founder and designer of the renowned and beloved ANANYAN brand, Hayk Ananyan has been appointed CEO of Rien-à-Porter.
Rien-à-Porter is a global lifestyle concept that unites fashion, culture, and everyday rituals. Born in Armenia but with a Parisian spirit, it represents global style and local heritage. The lifestyle concept’s mission is to connect people with local luxury while maintaining a global spirit, no matter where they are.
Rien-à-Porter is represented in Armenia by a physical space. This unique lifestyle center combines fashion, culture, and everyday rituals under one roof, immersing visitors in a warm, elegant atmosphere that is both intimate and inspiring. From collections curated by international and local designers to specialty coffee, exquisite desserts, and beauty services, every corner reflects the company’s commitment to craftsmanship, thoughtful design, and sensory experiences.
Pushkin 35 is a vibrant place to discover the art of living well, to enjoy life and to enjoy life. In addition, it has its own online platform, through which Rien-à-Porter presents its philosophy to the whole world, bringing together the best designers in the world and presenting them on one platform.
Hayk Ananyan notes that joining the team was a very natural process for him. “For years, I had accumulated many ideas that, for various reasons, had not been realized. Rien-à-Porter is the platform where these ideas can come to life and turn into real projects. This is a concept that combines global thinking and local identity.”
According to Hayk Ananyan, Rien-à-Porter is not just a business; it educates society indirectly.
“This is an education that does not oppress, but opens. Step by step it will change the cultural environment of Yerevan.”
“In my opinion, a designer is not just a creator of clothes or accessories. He is a bearer of culture and a cultural figure. We bring culture to people’s lives, not only in the form of art exhibited in museums, but also in the form of beauty and values applied in everyday life. Rien-à-Porter is exactly that environment where a designer can fully present his idea, his message. Here, every designer becomes a storyteller, creator, and shaper. And that is our main goal: to make culture a part of life,” he notes.
Hayk Ananyan is an Armenian designer and the founder of the ANANYAN brand, founded in 2013. With more than two decades of experience in the field of design, he has become known for creating high-quality women’s shoes that combine tradition and modernity. Hayk Ananyan’s work has been presented at prestigious international platforms, including Mercedes-Benz Fashion Week Tbilisi, White Milano in Milan, Festival of Russian Fashion, and Fashion Forum Yerevan, and has been published in renowned international magazines such as Grazia, KALTBLUT, and Elléments Magazine.
In addition to managing the brand, Hayk has participated in exhibitions and competitions in various cities in Armenia, Russia, Georgia, and Italy. His career is a unique combination of an innovative approach and a dedication to design, a combination that is at the same time faithful to its cultural roots.
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